E-com software, built by people who run e-com brands.
We build custom funnels, checkout flows, new-market launches and ads tooling for DTC brands.
We run our own brands on Meta ads, so we build what moves revenue — and we've already built most of it for ourselves.
Every project on this page is software we built for our own stores and use every day. We'll show it to you live on the call.
What we build for e-com brands
We built it for our own brands first.
No invented case studies. These are systems running our own stores right now.
New-market launch engine
Clones a live store — Shopify or custom-coded — into a new market: pages rebuilt as a Shopify theme, copy translated, product images localised, bundle offers and discounts recreated, automated QA, then published.
Custom funnel & checkout
A multi-step funnel with server-side package pricing, payment-provider checkout, a post-purchase upsell ladder and per-funnel order tagging — running on our own API instead of a stock checkout.
Shopify cart speed-up
Replaced a chain of cart requests with a single cart/update.js call and an instantly predicted cart drawer, so the cart opens before the network answers.
Winning-product finder
Scans the Meta Ad Library around the clock across five markets, keeps only advertisers with 100+ active ads, and matches their products to suppliers by image.
Live store migration
Moved a brand to a new Shopify store while the old one kept taking orders: products, pages, policies, theme, and the Meta pixel with its server-side (CAPI) relay.
On-device AI lip-sync for UGC
A Mac app that re-voices UGC ad clips with lip-synced video, running locally — no per-video fees — so one creator clip becomes many ad variants.
These run our own stores, so we demo them live on a call instead of publishing screenshots.
Hi, I'm Vincent.
I run a portfolio of e-com brands across English-speaking and Nordic markets, all on Meta ads — €5M+ in sales so far. Every tool above exists because one of our stores needed it.
drybuilds sells that same engineering to other brands. You talk to me directly — no account managers, no juniors, no outsourcing. I'll also tell you when something isn't worth building.
What we'd build for your brand.
Things your theme, your apps and your freelancer can't quite do.
Funnels & landing pages
Advertorials, quiz funnels and offer pages built for paid traffic, wired to your store and your pixel.
Checkout, bundles & upsells
Custom bundles, tiered offers, post-purchase upsells and subscription logic that apps can't handle.
New-market launches
Your winning store in a new country: translated, localised, priced in local currency and QA'd.
Speed & conversion fixes
Slow carts, heavy themes and app bloat — measured, fixed, and verified on your live store.
Ads & ops tooling
Creative pipelines, product research, reporting and internal dashboards for your media buyers and ops team.
Automation & AI
Translation, image localisation, UGC variants and back-office automation that removes manual work.
From idea to live in one sprint.
No 40-page proposals. We pick the one thing that moves revenue and build it.
We look at your store first.
Before any call you get a short recorded video of your store with the fixes we'd make. If none of them are worth money to you, we stop there.
We build it on your real store.
Built in a duplicate theme or on a separate path, never on your live funnel. Your ads keep running while we work.
You see it working, then it goes live.
A live walkthrough, then you decide when to switch traffic. You own the code and everything we built.
Working in 5 days, or you don't pay.
If the scoped feature isn't working in front of you within 5 business days, the sprint is free.
Book a call →Start free. Pay for what ships.
Store Teardown
A 5-minute recorded video of your store with the concrete fixes we'd make.
- Funnel, cart and speed review
- Top 3 fixes, ranked by impact
- Yours to keep, even if you build it yourself
Build Sprint
One revenue-moving feature, built and working on your store in 5 business days.
- Written scope and acceptance criteria
- Built off your live funnel, then launched
- You own all code
- Free if it isn't working in 5 days
Ongoing
For brands that want a builder on tap as they test offers and markets.
- New funnels and offers as you test
- Market launches and tooling
- Direct line, fast turnaround
Questions brand owners ask us.
Mostly Shopify, plus custom-coded stores and funnels (Next.js, our own APIs). If your store runs on something else, tell us on the call and we'll say honestly whether we're a fit.
No. We build in a duplicate theme or on a separate path, and nothing replaces your live funnel until you say so. We run paid traffic ourselves — we know what a broken checkout costs.
Vincent, directly, using the same AI-assisted engineering setup we use for our own brands. No account managers, no outsourcing. You talk to the person building it.
Nothing you share with us is used in our stores, and we'll tell you upfront if there's any niche overlap so you can decide. Happy to sign an NDA.
Usually within a week. Book a call, or just email the store URL and we'll send the teardown first.
Send us your store. We'll send back a teardown.
A short video with the fixes we'd make — free, no call needed. If one is worth building, we'll quote it at a fixed price.